Sounds like branding
using the power of music to turn customers into fans
par Jakob Lusensky- Première édition
- 2011
- Editeurs
- Bloomsbury
- Langue
- English
The book is just a basic manual for young entrepreneurs, and not a complete book about pros and cons of sound branding, and different strategies to work with it. I'm missing some critical perspective about sound branding, essential to understand our daily life.
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